This article about small banks could’ve very well been written about small retail stores. The future is tech. Bank of America has spent $20b on tech since 2012. Big retailers have likely spent that or more. And small businesses often don’t have the resources to make customers happy online. Much less survive a hacking attempt. I spent the last 2 weeks dealing with hackers from Asia. It took 3 tech people 2 weeks. Expensive. Time consuming. If small stores had to deal with this on their own, most ...
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January 8, 2019
January 8, 2019
“Tiny Ripples, Big Effect!” Thank you for supporting indie businesses. Your support is a driver to their success!
Notably, many indie Bridge stores have great websites. They’re: small stores with big websites. A shopper is getting all of the selection and value as when she/he shops at a big store.
We don’t believe shopping small should mean making small compromises. Shopping small means thinking bigger about small shops. #shopsmall #shoplocal
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January 7, 2019
January 7, 2019
“Tiny Ripples, Big Effect!” Thank you for supporting indie businesses. Your support is a driver to their success!
Notably, many indie Bridge stores have great websites. They’re: small stores with big websites. A shopper is getting all of the selection and value as when she/he shops at a big store.
We don’t believe shopping small should mean making small compromises. Shopping small means thinking bigger about small shops. #shopsmall #shoplocal
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June 30, 2018
June 30, 2018
"Small Shop ~ Big Site" marketing materials: Bridge window decal and Bridge t-shirt
Order yours by using the comments box below.
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May 8, 2018
May 8, 2018
Continuing to enjoy Carol Schroeder’s book. Here she shares some additional services a store can offer.
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January 14, 2018
January 14, 2018
A friend of mine asked me about the buy local movement and young people. She wonders if young people (people under 40--gosh, I guess that excludes me?!) cared about the buy local 'movement.'
My response to her was that asking someone to buy local is sort of like asking someone to ignore the major principles of why people shop (aka ignore capitalism). The primary reasons we shop where we do is:
1. Selection. People want a wide variety of selection…aka: all the items you can find on Amazon.
4 Indisputable Signs Little Local Retail Is Becoming A Goliath
Local retailers are not going the way of the dinosaur.
The biggest competitor on the retail horizon is more likely to be called David than Big Department Store, and he’s got a slingshot full of technology to help him stand his ground.
As major brands from Macy’s to Foot Locker wrestle with competition from Amazon, small independent merchants are gaining a foothold on the retail landscape. More than half (54%) of U.S. sales are generated...
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November 26, 2007
November 26, 2007
Join a Tableware and Home Goods Advertising Network
According to the article below, a company could unite all the tableware and specialty store websites within one online ad network. This would allow an advertiser to place ads on the all these sites instead of contact each of them. Some may say that a small store may not want to run an ad for another online store, and that surely will be the case. But, would it accept advertising for a product it doesn't sell, like a Channel bag? Maybe. And, if ...
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